During my 2 hour SEO workshop on Thursday the 25th of August 2016 I had 6 business owners looking to learn about search engine optimisation and keywords research. During our introduction, we were discussing the difference between Google AdWords and SEO.
If you are a new or existing business looking to increase traffic, brand awareness and generate new leads and sales, you have already exposed to Google AdWords. Google AdWords can be a powerful tool to target your online customers at the right time when they need your services or products.
Google AdWords has become very popular with new and existing businesses but the costs can be very expensive every month. Being a small business owner you are competing against the biggest guys on the block with a BIG budget that you cannot win. To be on the first page you will have to increase your Cost Per Click if Quality Score are not doing the trick.