SEO Services Melbourne

Why Use SEO Services?

Let’s get straight to the point. Every business owner acknowledges the power of search engine optimisation and marketing. How being on top and the first page can increase revenue. That is why small to big companies use SEO services as an option for selling. It is much more affordable than above the line marketing such as radio and television.

Your goal is to get on the first page of search engines. There are currently two options available to get on the first page of Google search engine; paid advertisement and SEO (search engine optimisation).

What is the primary purpose of search engine optimisation?

The primary goal of using an SEO service is gaining exposure and footprint in the digital space thus will increase organic rankings in the long term when done currently. The progression of building white hat techniques can be lengthened process that will take up to 24 months. The duration of your SEO campaigns can be calculated depending on the competition of your selected keywords. More broaden and popular keywords will be much complicated to gain traction then low picking fruits.

There are two options available you need to perform both tasks if you want to get as much awareness to your website or business.

Number 1 option is Local SEO

What is local SEO? You will find local SEO listing located on the top of the search engine inside the map section – see an image below. It is Google’s service to list businesses with a physical address to be seen so users can choose the closest option.

For us, local SEO services are essential to be there when your customers look for you especially if you own retail, restaurant or physical building where you conduct everyday business. Talk to one of our local SEO Expert today.

How to begin SEO Services for my business in Melbourne?

Depending on your size and budget of your business, if you have the budget, you can outsource all your local SEO and SEO services to companies based in Melbourne. If you are going to hire SEO services from companies in Melbourne, you want to make you can visit to discuss your needs in person, not hire an SEO company from overseas that you will never see.

Do some research on companies providing search engine optimisation in your local area. You want a business that’s just around the corner if you ever need to talk. We believe in hiring local business who understand you and go the extra miles.

The second option is to do it yourself if you have the time and patience, this is great if your business is new and you want to save costs – or hire an internal digital marketing person to look after all your marketing including AdWords and Social Media.

Below we will list a few things you can do to start seeing organic rankings to your website – this is something every SEO company in Melbourne will be performing.

How much will it cost to hire SEO services from top companies in Melbourne?

The cost of hiring an SEO company to do the job can range from $100 to $10,000.

Once you do some research on Google, you will be stunned just how many digital marketing individuals and companies provide SEO services around Melbourne. It is a competitive field, which means you have plenty of choices to select off. Each service can vary depending on your requirements; it is best to talk to an SEO consultant first to get your head around before hiring.

Here at Neptune Design, our SEO services can start from $499 per month without lock-in contract for peace of mind. We provide transparent services to our business locally in our region.

Let’s do it yourself SEO

We encourage business owners to do it themselves, it’s a great and exciting feeling knowing the efforts you put in has brought you new website traffic and produce new revenue. One of the best things you can do is join a Meetup group in your region to learn about the fundamentals of SEO or join Neptune Design with a one on one session – we provide basic SEO course to get you started with hands-on experience.

What do I need to learn about SEO to increase my website visibility on Google search engine?

There are countless things you have to do and continue to perform if you want to start seeing organic traffic for your website SEO. But first, let’s talk about a few vital things you need to have, and that’s knowledge using the Internet, AdWords and making changes to your website.

Step One – What is a keyword planner?

Google AdWords Keyword Planner is a tool available for us to find relevant keywords associated with our business. Google search engine has been collection user search phrases, and it can be used to gather the words we want to focus on our SEO campaign.

The tool itself is built explicitly for AdWords, but it can be used for SEO too. We need to choose the right keywords that will gain quick rankings and less competitive to get us started. We can also use Google trends to identify upcoming keywords. The tool will provide us with the number of impressions per month in a specific region like Melbourne region, see image below.

Step Two – On-page Optimisation

Congratulations on selecting your keywords to start implementing on-page optimisation. On-page optimisation is the next phase we need perform.

What involve in on-page optimisation?

There currently two things we need to consider when we start to optimise our website; one is the speed of our web page and content. Each page or service you want to rank on search engine we need to maximise with better content, we need to provide details information to our users – we can write from 400 words on a particle subject group, e.g. aerial photography, drone photography and drone photography Melbourne.

The website speed can increase your user experience and search engine rankings.

It’s critical that you test your website speed to make it as fast as possible and it is mobile friendly. To do this, we need to make sure we optimise our images to have lower file size and not to use too many external scripts that can drag our speed down. The goal is to keep the file size of your web page to under 5MB if possible.

You can use this tool to test the speed of your website, visit https://tools.pingdom.com

Visit https://search.google.com/test/mobile-friendly to test for mobile-friendly

SEO tools for your WordPress website

Here are few SEO tools to help with your WordPress CMS (Content Management System). Install free Yoast SEO, this will allow you to edit your page title and meta description that appears in Google results, see image below.

To help make your website faster, buy and install premium WP faster cache at https://wordpress.org/plugins/wp-fastest-cache/ – this will provide browser caching to increase speed. With the premium product, you can optimise all of the images currently being used.

On-page optimisation plays a crucial part in getting the search engine to recognise you as a contender – speed and useful information is the best way moving forward to ranking domination. Do what it takes to get this working for you.

Why must you install analytics tool on your website?

As Google continues with world domination, we need to install Google’s Analytics and Search Console software to benefit from all your hard work. It’s pretty straightforward to install the code, sign up for both services and upload a file to your website.

Search Console allows you to look at where you are ranking for your keywords; impressions, CTR and clicks. Provide useful information about your rankings and new keywords customers are finding you online.

Wow, we made it – let’s summarise our SEO efforts.

As a business owner you know have the know-how to perform keywords research and implement website optimisation. If you ever need any further help with items below, don’t hesitate to give us a call and book an appointment.

mobile-friendly website
website speed
image optimisation
content optimisation